Quiz EWL'14 Moment of Truth!

QCM : Each question may have multiple correct answers

medium

Question 1 / 15

What is an MCN? (pick one)

Multi-Channel News (industry info source)

Mass Communication Network (interrnet data delivery)

Millenial Consumer Niche (content micro-channel)

Multi-Channel Network (YouTube content group)

hard

Question 2 / 15

Which ONE of these disruptions to the TV advertising model have been litigated and found to pass legal muster?

Dynamic ad insertion

Ad skipping feature in Dish's Hopper

MCE Buddy's commercial removal software

Interactive overlay advertising on Smart TVs

expert

Question 3 / 15

How does Netflix's cost to build its content offering compare to that of networks? (pick one)

Comparable; they feature some major star power in their shows.

Debatable, but many would say lower--television is a hits driven business, and they are less exposed to associated downside P&L impact

Debatable, but many would say lower--their production costs for originals are subsidized by hit shows they license in.

Comparable or higher; less exposure to the risk of failed shows, but they pay a premium for the certainty associated with the hit shows licensed in.

expert

Question 4 / 15

Which of these YouTube projects now has a home on linear/on-air television? (select all that apply)

Soul Pancake

Maker Studio music content

React to That

Annoying Orange

expert

Question 5 / 15

Which of these device introductions became or will become available to consumers this year? (select all that apply)

Fire TV

Fire phone

Xbox One

Android TV (i.e., Android OS for Smart TVs)

medium

Question 6 / 15

Which ONE of these is the new frontier with respect to content format standards?

Ultra HD

HDMI '2.0'

HEVC

medium

Question 7 / 15

What is "synchronous content"? (pick one)

Mobile use while watching TV

Dynamic ad insertion

Companion content timed for specific show moments

Promotional graphics in the lower third of screen

medium

Question 8 / 15

In the context of television content consumption, what does ACR stand for? (pick one)

Animated Content Relay

Alternating Content Register

Adult Content Rating

Automatic Content Recognition

medium

Question 9 / 15

Which ONE of these is key to the incremental monetization of on-demand TV content available via set top box?

Subcriber fee increases

Fast forward disablement

Dynamic ad insertion

Full season banking rights

expert

Question 10 / 15

Which ONE of these is considered a threat to Nielsen's dominion over TV ratings?

ComScore

Twitter

Facebook

expert

Question 11 / 15

What major hurdles continue to prevent TVEverywhere from being traditional media's "beachhead" against the onslaught of online digital video? (select all that apply)

Consumer awareness

Consumer discomfort with authentication process

Inconsistent/insufficient content access due to rights landscape

Millenial consumers' disinterest in traditional media programming

expert

Question 12 / 15

Which of these recent cable experience innovations is NOT unique to Comcast? (check all that apply)

Apps on a set top box

Start over capability

Out of home DVR control

Voice control of set top box

hard

Question 13 / 15

Which of these companies has introduced an over-the-top device challenger to the set top box? (check all that apply)

Amazon

Google

Roku

Microsoft

hard

Question 14 / 15

Which ONE of these programming genres is most disrupted by digital/ emerging technology?

News

Sports

Reality

Drama

hard

Question 15 / 15

True or False : HBO's CEO has been quoted as indicating that HBO would soon feature non-HBO content on HBOGo.

True

False

A mistake in this Quiz ? Contact the author

What is an MCN? (pick one)

Which ONE of these disruptions to the TV advertising model have been litigated and found to pass legal muster?

How does Netflix's cost to build its content offering compare to that of networks? (pick one)

Which of these YouTube projects now has a home on linear/on-air television? (select all that apply)

Which of these device introductions became or will become available to consumers this year? (select all that apply)

Which ONE of these is the new frontier with respect to content format standards?

What is "synchronous content"? (pick one)

In the context of television content consumption, what does ACR stand for? (pick one)

Which ONE of these is key to the incremental monetization of on-demand TV content available via set top box?

Which ONE of these is considered a threat to Nielsen's dominion over TV ratings?

What major hurdles continue to prevent TVEverywhere from being traditional media's "beachhead" against the onslaught of online digital video? (select all that apply)

Which of these recent cable experience innovations is NOT unique to Comcast? (check all that apply)

Which of these companies has introduced an over-the-top device challenger to the set top box? (check all that apply)

Which ONE of these programming genres is most disrupted by digital/ emerging technology?

True or False : HBO's CEO has been quoted as indicating that HBO would soon feature non-HBO content on HBOGo.

Latest quizzes & tests

Mobile & social networks

Professionals

About us